• David and Me, Michael Grossman’s answer video
  I saw a rough draft and even so, the final version made me chortle a few times. There’s a new editing vernacular that The Daily Show has brought front and center, and Grossman nails it.

via BoingBoing comes news that some 7-11s will be made up as Kwik-E-Marts to promote the Simpsons movie.

The article comes complete with a grand example of my beloved empty PR consumer-justification: “We’ve done research, and research shows us that our customers like . . . movies” - Does it get any more Simpsonesque than that?

Who needs the Kwik-E Mart? I dooooooooooooooo!

ObRalphWiggum: Lisa, do you like…stuff?

• What is the Deal with David Pogue?
  My brilliant pal Michael critiques David Pogue’s corny videos. Same old?
• David Pogue responds
  And rips on Michael for a supposed lack of sense of humor. Pogue takes it well, but he’s clearly devoted to the cheesy side. What will happen next?

The whole back-and-forth on Are Designers The Enemy Of Design? doesn’t engage me all that much, but I did of course really like this quote from Bruce Nussbaum

This statement goes way behind “design.” Corporations have to bring consumers deep inside the walls of of the business process to participate in the development and design of new products, services and experiences. They have to curate conversations with their customers and really listen and learn from them.

Curate is an interesting verb. I can never tell if someone is being pretentious when they insert it in a context I don’t expect it, or if there is a wholly different intent behind it.

• Survey fatigue
  I loved seeing two of my recent themes collide…the overuse of “fatigue” and the bad user experience when one participates in a survey

This graphic by Stabilo Boss shows (part of) a large collage of Web 2.0 logos and has been blogged repeatedly in the past year.

And today, Barry Diller’s IAC runs a full-page ad in major newspapers. Their striking visual, a collage of their Internet properties, strongly evokes the original!

• Google Syndrome - I mention a cosmetics company therefore I am a cosmetics company
  I’m sure we’ve all seen tons of examples of this. Blog entries about a product, celebrity, service, brand etc. are found in Google by people who somehow manage to massively misinterpret the post as some sort of conduit to the producer or person themselves

• PeterMe starts a discussion of our cancelled IA Summit Vega$ presentation
  None of us involved had felt like blogging about it; the failure felt like ours, but with time and some airing, the loss of the event is a loss that is shared by all. We’re all moving on, but it’s worth a quick look back to acknowledge a great idea for a workshop.
• Another branding reframe - Metamucil is for health
  Sure. Colas are nutritious. Fried chicken is healthy, and now laxatives make you beautiful.
• Plural of antenna is antennae - how do you pronounce it?
  Oops, in the Debbie Millman interview I said “anTENay” but it’s “anTENee”. Live and learn?

My latest podcast/broadcast is up at Core77, a conversation with Debbie Millman of Sterling Brands and the Design Matters radio talk show.

We talk about strategy, cultural anthropology, consulting, synthesis, and some other stuff as well. Check it out.

The tainted pet food story gets worse.

Menu Foods told the FDA it received the first complaints of kidney failure and deaths among cats and dogs from pet owners on Feb. 20. It began new tests on Feb. 27. During those tests, the company fed its product to 40 to 50 dogs and cats, and seven of those animals died.

I think the horror this induces is a clue to our naivete about how stuff is made. This story brings up the recent food-supply fears (i.e., spinach, green onions), with the added pathos of beloved pets innocently suffering and dying. So what does the company do when safety concerns are raised? Well, nothing for SEVEN DAYS (while people around North America are feeding their beloved pets), and then takes some of their own animals (perhaps not-so-beloved) and gives the food to them and then waits to see how many die (meanwhile, people around North America continue to feed their beloved pets this stuff).

It’s easy (see?) to cast the company as callous and heartless and incompetent - and maybe they are; the twist of giving potentially deadly food to more animals as a way to test its safety is wrenching. But then one has to ask, how do they normally product test their pet food before putting it on the market? Presumably by feeding it to animals and seeing what happens.

Yet another backstage aspect of product development that we don’t know and don’t want to know. Every time you scoop some Kibbles-n-Grits Extra Chunky Sauce into Rover’s bowl, how many other animals died to ensure that he’s not going to?

This comment in the bad survey design thread got me thinking further about where/when/what to do with surveys. It’s not my primary tool so some of these reflections take me a little longer than someone who makes their living as a quantitative researcher, for example.

A tiny new restaurant opened in our tiny town of Montara - the Montara Bistro. I dropped by yesterday to pick up a menu and saw that they are already looking for customer feedback.

So to some folks, this is a survey. But it’s next to useless.

Why? Their questions are not too bad, but they are conversational questions, and should be presented that way. They are the basis of a conversation. Handing someone a sheet of paper (with no room to fill in any response) and asking them for essays is ineffective. It’s not fair. These are the questions they want answers to, but sometimes you have to ask a series of questions to get that information. And you can’t decide ahead of time which questions to ask. You have to ask a question, listen to the response, and then choose your next one. You can’t do that on a piece of paper. You need to have real people talking to each other and exploring the issues that way.

Not to mention that the restaurant has been open for a day or two, and there’s a presumption of an in-depth relationship that hasn’t really been built yet. What do I think of the Bistro Vision? Ummm, I don’t care.

I love what this artifact tells you about the company; that they really want to get a dialog going. They don’t have the tools in place to do it yet. Maybe it’s backed up by the way they interact with customers who come in; I don’t know. But this won’t work at all.

And I think this sort of inquiry is what a lot of design students are doing; identifying some open-ended (i.e., requires the respondent to write sentences) questions and sending them out by email. Some people will respond. Some may even write a lot. But you can’t follow up unless you send out another email. And then it’s just a conversation.

As with everything you “send out” who it gets sent to is a factor. Sending something to 3 friends is a very different approach than something that is quantitative in nature.

Look at this artifact from a recent project (created by our partners, not us):

This contained 31 questions, only a few open-ended ones. There’s randomization where needed (so you can filter out order-effects, where the first or last item might be picked more frequently in a list), and a large enough sample so that results can be processed to lead to conclusions - comparisons between different factors (this is the stats part I’ve been talking about).

Attitude toward technology meets Age
Purchase habits meets Region (with Age)
Stores shopped meets Region (with Age)
etc.

Tons of work and tons of math goes into creating tables (that then get interpreted) like

As Paul Hogan (sorta) said “That’s not a survey, now that’s a survey!”

I hope this brings a bit more clarity to the discussion.

A number of months ago we had an unfortunate experience at the usually stupendous local restaurant, Cafe Gibraltar. Our reservation, made long in advance for dinner with out-of-town visitors, evaporated. The error was theirs but I was made to feel as if I was somehow in the wrong, and it really created some awkwardness on what was supposed to be a special dinner.

I wrote a letter about it and didn’t hear back until recently. But wow, what a response!

Some times we make mistakes, as is human, but not properly dealing with our mistakes is unacceptable. We are only as good as those who represent us.

Seemed a good time to post a great apology after Sunday’s NYT piece about the Southwest employee who is in charge of writing apology letters to passengers - the “senior manager of proactive customer communications.”

• Magritte at Whole Foods
  Brilliant observation by Antonella Pavese

• How To Take Pictures Inside Stores Without Getting Caught (the Consumerist)
  Without getting into the issues of ethical practice, this is a not-uncommon challenge in user research.
• Lorem ipsum - is that Spanish?
  Funny/sad to see this mistake happen with something that shipped. We showed a prototype newsletter in some in-home research a few years ago; one person flipped to the back, filled with “greeked” text and said “oh, good idea to use both languages”

LinkedIn was down for maintenance this evening and this is who announced this on their home page.

Who the heck is that? I have never seen him or anything wizardly on that site. Seems a bit of a leap?

Core77 Broadcasts is off to a great start. I’ve got two interviews posted, another one scheduled for next week, and a couple of others I’m working to try and schedule.

But who should I be talking with? Be as specific as you can be (i.e., give me some names, or even introductions). We’ve got a lot of “names” but that’s not a requirement by any means. People with interesting stories to tell that somehow connect to design, business, culture, marketing, advertising, product development, and so on.

Suggestions definitely appreciated!

About a year ago, an editor at New Design Magazine pursued me aggressively to write an article for them, based on what they’d seen on this blog and elsewhere on the web. We batted around some ideas and I agreed to do it. They weren’t going to pay me, which sucks, but is somewhat par-for-the-course in our content-bloated world.

It got awkward when they did agree to pay an author I referred them to (a colleague of mine), and further awkward when my piece (created under a serious publication deadline) didn’t appear. Indeed, trying to find out what was happening with my piece was difficult; they just stopped returning my messages once they had their free article. As far as I know, they never ran it, but they never communicated any final decision back to me, either.

Perhaps this serves me right for not insisting on payment, and for not having any sort of formal agreement. But if they are going to use karmic currency, they better get their account back in balance. I’m obviously never going to write for them again.

So it was astonishing to see a solicitation in my email today, inviting me to purchase print advertising in their magazine. Now I should give them money? “The cost for each full page would be £950, but new design will go fifty:50 with you on this rate. You pay just £475.”

Shyeah, right.

I wonder what the filmmaker is saying as he approaches people. I didn’t hear sumimasen which I understand to be similar to “excuse me.”

Last weekend I went to an audition for a newly forming troupe from Blue Blanket Improv. I had done a full two hours of improv games for a really long time, and I was definitely rusty, but it was a lot of fun. I was hesitant to attend because there’s a pretty strong focus to the group - non-profit community events, and performances. I’m not sure I care that much about either. With that emphasis on performances comes a need to be funny for an audience. When I interviewed Chris Miller about improv and creativity, he noted the difference between improv and improv comedy, and this is definitely about improv comedy. But Chris also encouraged me to go to the audition, simply for a chance to play. I’m glad I did, because it was absolutely a chance to play, but it also clarified something for me: that I am fascinated by the problem-solving aspect of improv games…the need to follow the constraints of the game (i.e., a one-minute scene that is improvised, then repeated in 30-second, 15-second, 7.5-second and 3 second versions), be collaborative, and be creative. I love the laughter that comes from the participants in the activity (and even if you aren’t in the scene, you are going to get up and do it yourself next, so you share in that creative act) but I’m not so turned on by improv as a form of entertainment for those on the other side of the proscenium.

I got the call last night telling me that I passed the audition and was invited to join the troupe. I had to decline; I love the process and the way they’ve set up a structure for trust and creativity and collaboration, but I can’t go down the road of committing to performing for others right now.

It was sort of a stunning decision to make; I can imagine at various points in my life I would have given anything to be part of something like this, especially at this nascent stage (essentially they are building a new troupe from scratch in our community).

The day before that call I had seen a posting up at CCA for writing classes at
Killing My Lobster

This class is a six-week boot camp where the main requirement is for you to write funny and keep writing funny. If you’ve always had a curiousity [sic] for comedy writing, had funny ideas and have wondered “what would happen if I actually took this to the next level,” and enjoy learning and creating in a fun environment this may be the class for you. The class will culminate in a live reading of your favorite material.

I really enjoy sketch comedy as an audience and this class (sadly already in progress) sounds really cool. It’s another set of creative problem solving tools with some very different constraints and philosophies than improv, but perhaps a valuable exploration in expanding storytelling skills.

And finally, a piece about laughter and social context in the NYT today.

The women put in the underling position were a lot more likely to laugh at the muffin joke (and others almost as lame) than were women in the control group. But it wasn’t just because these underlings were trying to manipulate the boss, as was demonstrated in a follow-up experiment.

This time each of the women watched the muffin joke being told on videotape by a person who was ostensibly going to be working with her on a task. There was supposed to be a cash reward afterward to be allocated by a designated boss. In some cases the woman watching was designated the boss; in other cases she was the underling or a co-worker of the person on the videotape.

When the woman watching was the boss, she didn’t laugh much at the muffin joke. But when she was the underling or a co-worker, she laughed much more, even though the joke-teller wasn’t in the room to see her. When you’re low in the status hierarchy, you need all the allies you can find, so apparently you’re primed to chuckle at anything even if it doesn’t do you any immediate good.

“Laughter seems to be an automatic response to your situation rather than a conscious strategy,” says Tyler F. Stillman, who did the experiments along with Roy Baumeister and Nathan DeWall. “When I tell the muffin joke to my undergraduate classes, they laugh out loud.”

Mr. Stillman says he got so used to the laughs that he wasn’t quite prepared for the response at a conference in January, although he realizes he should have expected it.

“It was a small conference attended by some of the most senior researchers in the field,” he recalls. “When they heard me, a lowly graduate student, tell the muffin joke, there was a really uncomfortable silence. You could hear crickets.”

If you’re sending someone a resume, make sure you turn off track changes in Word.

Seeing that Award winning right brained/left brained marketer was changed to Award winning right brained/left brained marketer and business developer is perhaps more information than this person wanted me to know. There’s all sorts of evil hidden goo left behind in Word documents; to be extra sure, MSFT offers a plugin that creates a clean copy, or just make a PDF. Maybe this person doesn’t even use track changes and didn’t see the same view of the doc that I do. Pretty horrifying for them, as well. Makes me wonder what I’ve done like this myself.

More trouble for the poor guy in his cover letter, that was pasted into email from a text editor where many of the characters didn’t come through correctly on my end.

I’m a global leader of strategy with strong expertise in how to
tackle new markets and clients. Some highlights included:
· Developed strategy, leadership, innovation for Fortune 500
companies that resulted adding hundreds of millions of dollars in new
sales revenue, plus decreased operational expenses by 27%.

A cautionary tale for all of us!

• More on engaging or distraction while waiting - The Waiting Light
  is a simple device that you wear around your waist. When you turn on the switch it shines a bright orange color behind the bold, black letters that proclaim, “WAITING.” Perhaps it will make waiting less mundane. At the very least, it will give you something to talk about.
• Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying
  Article from the Journal of Consumer Research suggests that if you exercise self-restraint in one situation, you’ll have less self-control available right after that. In an experiment, subjects who tried not to think of a white bear, spent more money in a follow-on task.

I’m waiting for France. If they love you in France, then you’ve really made it!

Mike Press, a professor of Design Policy at Duncan of Jordanstone College of Art & Design, the University of Dundee gave a lecture at the Southern Taiwan University of Technology, and it seems I was mentioned

as an innovative example of a researcher in this field who covers all the e-bases: foreign groceries museum, flickr photo archive, blog, fresh-meat e-newsletter, and somewhere out there there’s his bog-standard website too. Never met the fellow, but he brings fresh and surprising insights to design.

Nice!

cap’n crunch doughnut, originally uploaded by mokin.

Still life with Bacon Maple Bar and Voodoo Doughnut, originally uploaded by HPZ.

voodoo doughnut, originally uploaded by Poisson.

blood-filled voodoo doughnut, originally uploaded by mokin.

I’ve got to get to Portland soon and check this place out. Cool menu, interesting attitude.

Grape Ape
(raised doughnut with vanilla frosting and grape powder)

Dirt
(raised doughnut covered with vanilla glaze and oreo cookies)

Arnold Palmer
(cake doughnut covered with lemon and tea powder)

San Dimas
(cake with three types of chocolate on top)

Butter Fingering
(Devils food, vanilla, and crushed Butterfinger)

Neapolitan
(chocoalte doughnut with vanilla frosting and strawberry quick powder)

Triple Chocolate Penetration
(chocolate doughnut, chocolate glaze, and cocoa-puffs)

Voodoo Doughnut
(voodoo doll doughnut)

Dirty Snowball
(chocolate cake doughnut covered with pink marshmallow glaze and surprise filling)

Apple Fritter
(apple/glaze/doughnut as big as your head)

The Memphis Mafia
(chocolate chips/banana/ peanutbutter/glaze big!)

Portland Creme
(raised doughnut filled with creme and covered in chocolate with two eyes)

Cock-n-Balls
(Bachlorette party favorite, tripple cream filled, with your favorite saying written right on it. Comes in its own pink box. $4.95 Order ahead as supplies can be limited.)

Nyquil Glazed and pepto-bismol (currently on hold)

No Name
A doughnut so good we couldn’t come up with a better name. It has chocolate rice crispys and peanutbutter on it.

VEGAN
(thats right, vegan doughnuts! assorted flavors, come in and eat many)

• Phil McKinney of Killer Innovations on improv
  Some interesting stuff here on creativity and improv, although he takes it someplace I wouldn’t. Sitting by yourself and figuring out what to write is creative, but it’s not collaborative, and so I’d suggest it’s not really fulfilling the great stuff from improv.
• Killer Innovations - Phil McKinney on Listening Skill
  Listen to the podcast if you want some great tactics for being a better interviewer. He’s not talking about interviewing really, but focusing here on listening…one of the most crucial and difficult aspects of interviewing.

Originally uploaded by Victor Lombardi, who criticizes the addition of arrival data to the NYC subways, because that info shifts the experience into a waiting experience. It’s funny, because I had just spent 40 minutes at the San Francisco airport waiting for an arriving passenger, where they had no signage whatsoever about the different flights. I found it incredibly frustrating and tedious, since I couldn’t stop watching and couldn’t plan what I should do for the next 5, 10, 20, etc. minutes. I was musing to myself that more information - LOTS more information - makes waiting more tolerable. In-flight maps give you more information, allowing you to participate vicariously in the flight you are on (rather than passively as a butt-in-a-seat). Add in the good-vibes of transparency and it’s obvious…

And then Challis blogged the story about the post office removing clocks which hit the blogosphere with a predictable critique — the post office is playing Big Brother by removing info that would make us less satisfied with the experience. Challis would probably agree with my call for transparency and participation, but what would Victor think about the post office? Do the clocks shift the waiting time to something less pleasant?

Clearly, it depends on the person, their frame of mind, and the location. Lots of context to consider. But the contrasting examples seemed provocative.

Snacklash is the only thing worth reading in the recent Wired feature on snack culture (summary: lots of shorty-short-short stuff proliferates).

Snack culture is an illusion. We have more of everything now, both shorter and longer: one-minute movies and 12-hour epics; instant-gratification Web games and Sid Meiers Civilization IV. Freed from the time restrictions of traditional media, we’re developing a more nuanced awareness of the right length for different kinds of cultural experiences…Yes, it sometimes seems as if we’re living off a cultural diet of blog posts and instant messages - until we find ourselves losing an entire weekend watching season three of The Wire. The truth is, we have more snacks now only because the menu itself has gotten longer.

This sums up the challenge I’ve been in semi-denial of for a while now. My own output of content. For as content creators, we face the same challenges as well.

The posts here on this blog vary in length and thought and time. I’ve started the Quickies as a channel for passing on a link of interest with one or two key thoughts. And there are the longer pieces every so often that summarize an experience or an issue. If you go back and look at the earlier days of this blog, you’ll see a lack of polish and focus, and a lot less content by me.

Now take a look at FreshMeat. The earliest entries are on par with some of stuff I blog now (longer, more focused), but the later entries are like small theses. They are really in-depth, long, and demanding-as-hell to write, especially when a simpler blog entry is easily produced and delivered.

FreshMeat got longer and more intense, as did the blog. A blog entry now is more substantial than a FreshMeat started out to be. It’s an escalation.

And then there’s an infrastructure issue. FreshMeat originally was an email list, with a web thing as secondary distribution. But running a mailing list is increasingly demanding as customers of an ISP. Most don’t want you doing anything like that; moving an existing set of names to a new host sometimes means that everyone has to opt-in again. I’ve got over 1000 names, granted the list is a bit stale, but I can’t imagine I’d get more than 50% re-registering after 2 years of silence.

I still get asked “when’s FreshMeat coming out?” because people enjoyed it. They may be not the same people who make the commitment to read a blog on a regular basis.

The dilemma, then, to readers here, who have a good perspective on my brand and on content and all that, what makes sense? Should FreshMeat be retired? Integrated into the blog? What should the brand be? If I could send one last email to the 1000 names, what should I tell them?

I’m stuck on this one, and I would love your thoughts! Please!

I will be speaking (topic: Seventeen Ways To Not Suck At Research)) at the IDSA Northeast District Conference, held at the Rhode Island School of Design on April 20-22. My presentation will be on Sunday, April 22. I’m hoping to swing through Boston on my way out to Providence.

Steve presented Seventeen Ways To Not Suck At Research at the IDSA Northeast District Conference, held at the Rhode Island School of Design.

• Nussbaum deconstructs “conversation” vis a vis online media
  “Conversations are not equal…someone starts it, a select group participate, others just listen, another small group iterates and changes…If conversation is to become the model for media, then we have to understand the role of the curator or editor of the conversation.
• Parnters asking architects and designers for separate bedrooms
  NYT suggests an emerging pattern - more couples choosing to sleep separately. It’s not about sex, it’s about our desperate need for a good night’s sleep.