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We help companies discover and act on new insights about their customers and themselves. Organizations hire us to inform the design of new products and services, to focus the evolution of their current offerings, and to enhance their ability to innovate. While we work across a range of industries, many of our clients specialize in one of three areas: TechnologyBelkin • Hewlett-Packard • Plantronics • Sony Financial Services Credit.com • Intuit • UBS • Wells Fargo Consumer Goods Beringer • Fisher-Price • Nestlé • SC Johnson We work globally on consumer, enterprise and internal initiatives. Discover and act. It sounds simple, but that doesn’t mean it’s easy.
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News
My book Interviewing Users: How to Uncover Compelling Insights is now available!
Steve will be presenting a free webcast about Interviewing Users: Uncovering Compelling Insights on May 15.
Here are the wonderful testimonials for Interviewing Users.
Steve will be speaking at Fluxible 2013 in Kitchener, ON on September 14-15.
Steve was in Baltimore to speak as part of the McCormick Design Advisory Panel.
Check out the Interviewing Users cover, Acknowledgements and FAQ.
Steve gave the keynote address – The Power of Bad Ideas – at the SJSU Human Factors/Ergonomics Alumni Symposium. |